Conceived by virtue of an admiration for iconic graphics, originating from cult films, music and popular culture. The brand’s vision was to create custom caps that featured unique patches using subtle film references and licensed music iconography. Today Lucky Seven continues to bring exclusively designed, culturally inspired collaborations from the world of music, film, art, entertainment and much more, with a growing range of premium headwear.
Our experienced team were responsible for building one of the first fashion brands in partnership with a global celebrity. Working with Liam Gallagher, one of the most iconic frontmen in the music industry, Rewired established the brand from concept through to its current revenues of over £40m pa.